Privacy statement

Our HSBC Events Site Notice

Your privacy

Your privacy is important to us. This Privacy Notice applies to you when you use this website or when you attend an HSBC event (including the related administration and coordination before and after the event).

When we say ‘we’, we mean HSBC Bank plc and any other HSBC Group companies which act as a data controller in respect of your personal data and our trusted partners who provide services to us.

These include our:

  • technology providers

  • cybersecurity companies

  • social media partners

  • advertising partners

Broadsword Event House who hosts and operates this website on behalf of the relevant HSBC Group company.

For the purposes of this notice, the relevant data controller is (a) HSBC Bank plc, as the controller of this website, and (b) the HSBC Group company that sends you the invite for the event.

The details of that Group company will be set out in the event but additional details on it and its data protection officer (where relevant) can be found in the local privacy notices which are set out at the bottom of this notice.

This is our notice for this website and the event.

We have other notices. Some of these may apply to you as well. It depends on how you choose to interact with us.

There may be links from this website to sites of other HSBC Group members through which financial services and products may be obtained. If you visit another HSBC page or purchase a product from us, then other privacy notices may be relevant and you should read the notices provided to understand how your data will be used.

Some of the links on this website may lead to HSBC or non-HSBC websites with their own privacy notices, which may be different to this notice, and you should read those notices carefully.

What information we collect

The information we collect may include:

Information that we obtain or learn when you use the website:

  • What you click

  • What you view

  • How long you spend on pages.

  • Your device and internet connection details such as: type of device you’re using, IP address and details about your internet connection, technical details such as your screen size and the software you’re using, such as your web browser.

  • Your country or region (not exactly where you are unless we ask permission or you share this with us).

  • Your unique advertising or other identification numbers allocated to your browser or device.

We don’t often know exactly who you are from this data. But sometimes we may connect this data with other information we hold about you.

For example:

  • If you browse the website and then access online banking, we may connect this data to you. The next time you visit, we may still link that data to you.

  • If you browse the website while logged into social media accounts, then our partners may be able to connect this data to those accounts.

  • It might be possible to connect your browsing data to personal data held by third parties.

Information that you provide us:

  • Any information you provide when you sign-up for the event including your personal details and contact details.

  • If you send us a message, we may collect information you tell us.

Some of this data is collected by our partners (these may be website hosts or social media sites).

How we use this personal information

We’ll only use your information where we have your consent or we have another lawful reason for using it.

We use the data we collect when you use the website when it is in our legitimate interests. This means we need to have a valid and lawful reason to use your data and balance this with your interests.

We use the information that you provide us for this event to carry out the agreement we have with you to provide the event (as set out in the terms and conditions).

We use the information we collect when you use the website to:

  • Deliver the website

    We use the information to operate the website and monitor how well it is working. Most websites do this.

  • To improve our business

    We use your information to:

    • understand how you use our services

    • view trends in product offerings

    • develop well targeted offers and products

    • find offers and products that may be of interest to you

    • make our services better for you

    • learn how useful our marketing is and make it better

  • Security and protection

    To help protect you and ourselves against fraud or crime. For example, our service providers look at all use of our website to help block malicious activity. This helps keep you and us safe.

  • Online advertising

    When we advertise online, we may share your information with our advertising partners. We may ask our advertising partner to use that information to:

    • check if you hold an account with them

    • choose which adverts to send to you

    • send our adverts to you

    • advertise to people who have a similar profile to you or share your interests

    • exclude you from adverts

    • identify what other marketing may be of interest to you

    • understand how useful our marketing is and make it better

  • Social media

    Social media platforms may let you choose what advertising you receive. You should contact them for more information. HSBC uses social media to:

    • help connect with you

    • share information about our products and services

    • ssometimes these involve using your data

We use the information that you provide to:

  • manage and administer the events and associated requirements for your attendance of such events

  • get in touch with you where that is something you have requested

Sharing your information

We may share your information in order to provide you with products or services you’ve requested (for example, we share data with Broadsword who help administer the event), if we have a legitimate interest in doing so (for example, to manage risk, verify your identity, to combat fraud, abuse of our site or services), or where you’ve agreed to us doing so.

We may share your information with others including: other HSBC Group companies and any of our service providers; anyone else whose products and services you’ve requested; anyone who we’re under an obligation to disclose information to or where it’s in the public interest (for example to prevent or detect fraud, abuse of our site or services.

Transferring your information overseas

Your information may be transferred to and stored in locations outside the country where it was collected from, including countries/territories that may not have the same level of protection for personal information. When we do this, we’ll ensure it has an appropriate level of protection and that the transfer is lawful. We may need to transfer your information in this way to carry out our contract with you, to fulfil a legal obligation, to protect the public interest and/or for our legitimate interests. In some countries/territories the law might compel us to share certain information, e.g. with tax authorities. Even in these cases, we’ll only share your information with people who have the right to see it. You can obtain more details of the protection given to your information when it is transferred using the details in the ‘Contact us’ section below.

How long we’ll keep your information

We keep your information in line with our data retention policy. This enables us to comply with legal and regulatory requirements or use it where we need to for our legitimate purposes such as managing your account and dealing with any disputes or concerns that may arise. We may need to retain your information for a longer period where we need the information to comply with regulatory or legal requirements or where we may need it for our legitimate purposes e.g. to help us respond to queries or complaints, fighting fraud and financial crime, responding to requests from regulators, etc. If we don’t need to retain information for this period of time, we may destroy, delete or anonymise it more promptly.

Your rights

We think carefully about how we use your information. We always aim to use it in a way that’s fair to you. You might prefer us not to use it for some purposes.

You have a legal right to:

  • Ask us to provide you with copies of your personal information, make corrections or sometimes ask us to delete it.

  • Object to our processing of your information in some circumstances. For example, to ask us not to share your personal information for online advertising.

We may not always be able to stop processing your information, such as if we’re using it to help protect you or others.

You can exercise your rights by contacting us using the details set out below. You may also have a right to complain to the relevant data protection regulator in the country/territory in which you live or work.

How we keep your information secure

We use a range of measures to keep your information safe and secure which may include encryption and other forms of security. We require our staff and any third parties who carry out any work on our behalf to comply with appropriate compliance standards including obligations to protect any information and applying appropriate measures for the use and transfer of information.

Contact

If you’d like further information on anything we’ve said in this notice, the event, or to contact our Data Protection Officer where applicable, please contact us using the details below.

The identity of the Relevant HSBC Group Member will be set out in the invitation of the event that you have been invited to and will be either HSBC Holdings plc or one of the following entities, the details of which are set out in full below and may be updated from time to time:

HSBC Holdings plc is a public limited company registered in England and Wales under Company Registration Number 617987 and with its registered office at 8 Canada Square, London, E14 5HQ, England. HSBC Holdings plc's registered VAT Number is GB 365684514. https://www.business.hsbc.com/privacy-policy

HSBC UK Bank plc Registered in England number 9928412. Registered Office: 1 Centenary Square, Birmingham, B1 1HQ. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our firm registration number is 765112. https://www.hsbc.co.uk/privacy-notice/

The Hongkong and Shanghai Banking Corporation Limited whose registered office is at 1 Queen’s Road Central, The Hong Kong Special Administrative Region of the People’s Republic of China. https://www.about.hsbc.com.hk/privacy-and-security

The Hongkong and Shanghai Banking Corporation Limited, Singapore branch (UEN S16FC0010A) whose registered office is at 10 Marina Boulevard, Marina Bay Financial Centre Tower 2, #48-01 Singapore 018983. https://www.business.hsbc.com.sg/en-sg/sg/generic/privacy-and-security

HSBC Securities USA Inc who registered office is at The Corporation Trust Company, 1209 Orange Street, Wilmington, Delaware, 19801, United States of America. https://www.us.hsbc.com/online-privacy-statement/

HSBC Bank Middle East Limited who registered office is Level 1, Building No. 8, Gate Village, Dubai International Financial Centre, P.O. Box 502601, Dubai, United Arab Emirates. Incorporated in the Dubai International Financial Centre. Regulated in the U.A.E. by the Central Bank of the U.A.E. and lead regulated by the Dubai Financial Services Authority. https://www.business.hsbc.ae/en-gb/ae/generic/privacy-and-security

This privacy notice may be updated from time to time. The latest version can be found on the website.